Md Faiz Ahmad is Vice-Principal of Priyadarshini College of Computer Science and Research. He holds a Ph.D. from University of Hyderabad, M.Phil. and MBA from Maulana Azad National Urdu University (MANUU), Hyderabad. He is the recipient of Maulana Azad National Fellowship from University Grants Commission. He has more than three years of experience in corporate and research. His primary research interest includes social media marketing and consumer decision making. He has published papers in various international and national journals.